During the Loong Boat Festival holiday in 2025, various cultural and tourism activities will be held around the country to expand new business types and scenes, and strive to meet the needs of people's holiday life. The national cultural and tourism market will be safe, stable and orderly. According to the data center of the Ministry of Culture and Tourism, the Loong Boat Festival is a three-day holiday, with 119 million domestic trips, up 5.7% year on year; The total domestic travel expenditure was 42.73 billion yuan, a year-on-year increase of 5.9%. Traditional culture showcases the charm of the times and enriches the supply to create a festive atmosphere. Traditional folk activities such as Loong Boat racing, Zongzi wrapping, sachet wearing, folk songs singing are held in various places to celebrate the Dragon Boat Festival holiday in a strong cultural atmosphere. The Loong Boat race in Guangdong, Hunan, Jiangxi, Guizhou, Zhejiang and other places attracted a large number of people to watch the race, which was spectacular and stirring. Immersive scenes such as intangible cultural heritage exhibitions and Dragon Boat Festival customs experiences allow citizens and tourists to experience the charm of traditional culture. Various regions will organically integrate traditional folk customs and folk art into cultural spaces such as museums, art galleries, and libraries, allowing the general public to taste the meaning of the Dragon Boat Festival and experience historical culture. Cultural research is widely popular, and reservations for popular cultural venues such as the Palace Museum, National Museum of China, National Library, and Nanjing Museum are hot. Various cultural and artistic performances were spectacular, with 1119 commercial performances in Beijing, attracting 458000 spectators and grossing 140 million yuan at the box office; Sichuan Wusheng Yankou Ancient Town staged a large-scale water live performance by the Jialing River, showcasing the beauty of folk culture.

The Loong Boat Festival is superimposed on the Children's Day, and the travel popularity has increased significantly. The popularity of family outings has significantly increased, with theme parks, amusement parks, and other places welcoming a large number of family tourists. The "parent-child tour" has played new tricks. The children experience folk activities such as Loong Boat rowing, Zongzi wrapping, sachet making, etc., learn traditional culture, and gain growth insights. Short distance travel has become mainstream, with self driving and high-speed rail becoming the main modes of transportation. The Yangtze River Delta, Beijing Tianjin Hebei, Pearl River Delta, Sichuan Chongqing and other regions have become popular choices for travel. The county-level tourism market continues to heat up, with more and more niche tourist destinations attracting tourists. Tourists flock to red scenic spots across the country, watching exhibitions, listening to explanations, paying tribute to revolutionary martyrs, and drawing strength for progress.

The measures to benefit the people release consumption potential, and new formats and scenarios enhance holiday experiences. Various regions are guiding tourist attractions, travel agencies, hotels, homestays, etc. to introduce measures that benefit the people, such as ticket reductions, discount packages, and joint ticket discounts, to attract visitors through cultural tourism and promote consumption during festivals. Combining the theme of the Dragon Boat Festival, the nighttime cultural and tourism consumption cluster area is developing the first economy, launching domestic "trendy products", and expanding consumption space. Digital technology empowers Dragon Boat Festival tourism, popular scenic spots in Shenzhen continue to introduce new drone delivery routes, the large-scale model of Zhouzhuang Scenic Area in Jiangsu helps tourists develop exclusive travel guides, and new technologies such as VR and AI create new experiences for tourists while further stimulating new consumption vitality.