China Tourism Economy Blue Book NO.9

Table of contents

Chapter 1 Overall Operation Status and Development Forecast of Tourism Economy

1. The overall operation status of my country's tourism economy in 2016

II. Analysis and forecast of tourism economic development in 2017

III. Policy recommendations and work priorities for tourism economic development in 2017

Chapter 2 Tourism Demand Characteristics and Market Evolution

I. Basic Status and Characteristics of Tourism Demand in 2016

II. Analysis of the development and evolution of the domestic tourism market in 2016

III. Inbound Tourism Market

IV. Outbound Tourism Market

Chapter 3 Tourism Supply Characteristics and Industry Operation

I. Overview of Tourism Industry Operation

2. Tourism accommodation industry: Sharing economy is the main direction of innovation and development of tourism accommodation industry

3. Travel service industry: mergers and reorganizations reshape the industry landscape

IV. Scenic spot industry: diversified investment, open development, and free travel becoming the main consumer of scenic spots

5. Tourism Groups: Driven by Capital Mergers and Big Data Technologies

6. Other tourism formats

Chapter 4 Tourism Governance and Public Services

1. Progress of my country’s tourism public services and governance in 2016

II. Important Trends in my country’s Public Tourism Services and Governance

III. New demands for public tourism services and governance in my country

IV. Suggestions on my country’s public tourism services and governance

Chapter 5 Regional Tourism Economic Operation Pattern and Development Trend

I. Spatial Development Pattern

II. Regional tourism cooperation continues to develop in depth

III. Local Development Trends and Innovations

4. Propose guiding opinions on regional tourism development

Chapter VI Evaluation of Tourism Industry Development Quality

I. Overview of the Development Quality of the Tourism Industry in 2016

II. Main characteristics of tourism industry development quality in 2016

III. Main issues in the quality of tourism industry development in 2016

4. Hot topics of public opinion on the quality of tourism industry development in 2016

V. Suggestions on improving the quality of tourism industry development

Chapter 7 Current Status and Prospects of Tourism Development in China, Hong Kong, Macao and Taiwan

1. Current Status and Trends of Tourism Development in Hong Kong, Macao and Taiwan

II. New developments in tourism market exchanges and cooperation between Hong Kong, Macao and the Mainland, and between Taiwan and the Mainland

III. Suggestions on the development of tourism in Hong Kong, Macao and Taiwan

Chapter 8 World Tourism Development Trends and the International Development of my country's Tourism Industry

1. Development Situation and Trends of Global Tourism

2. Research on key tourist destinations

III. Development Status and Policy Recommendations of my country’s International Tourism Cooperation

IV. Evaluation of the Development of International Tourism Organizations

Editorial Board of China Tourism Economy Blue Book

Director Dai Bin

Editorial Board (in alphabetical order)

Dai Bin Jiang Yiyi Li Zhongguang Song Ziqian Tang Xiaoyun Ma Xiaolong Xia Shaoyan

Editorial Department of China Tourism Economy Blue Book

Editor-in-Chief Dai Bin

Executive Editors: Song Ziqian, Tang Xiaoyun

Writing Group (in alphabetical order)

He Qiongfeng Hu Fusheng Huang Huang Jiang Yiyi Li Xue Li Zhongguang Liu Limin Song Huilin Song Ziqian Su Na Tang Xiaoyun Wang Liangju Wu Fenglin Xiao Jianyong Xiong Na Yang Jinsong Yang Liqiong Yang Yanfeng Zhang Youyin Zhang Dongming